About Alex Lobodiak

What I Believe

Change is the only constant -- those who can embrace and adapt to it will thrive. It's as inevitable in business as it is in nature. Helping entrepreneurs navigate through the fog toward their goals is my mission.

How I help them achieve that is as unique as each company I work with, but the plan starts with listening and ends with tangible results. Pursuing your "True North" involves unconventional yet clear strategies that adapt to the ever-changing business environment.

At True North Ventures, I help businesses grow revenue, enter new markets, and refine their sales and business development strategy. Depending on the need, that can include go-to-market planning, investor support, and more.

My background

I’ve been fortunate to work with incredible founders and owners in SaaS, AI, cyber security, public safety, and traditional service businesses across various industries. I’ve had the pleasure of guiding entrepreneurs from the idea to the growth phase, and through the acquisition phase; serving both bootstrapped and venture-backed companies.

Wearing the founder hat and leading teams has taught me the importance of the people involved with each venture is just as critical as the strategy itself. As one who has built their career on relationships and growth, there is no substitute for good people and traction.

I earned an MIS degree followed by an Entrepreneurship-focused MBA from The University of Oklahoma, where I co-founded my first company and recently completed the Magellan Executive Partners Signature Leadership Series.

Who I Help

Tech Startups

If you're beginning to find traction but not ready to hire a full-time sales team, I'll help you build a clear go-to-market strategy, refine your sales strategy, and accelerate sustainable revenue growth.

Small Business Owners

Whether you're growing or preparing to sell, I help you increase value, strengthen operations, and get ready for what’s next — with trust and transparency at the core.

Market Expansion

Launching something new? I help teams take new products to market — or enter new markets — with clarity, speed, and a strategy that fits.

Community Matters

I enjoy learning from other entrepreneurs and hosting fireside chats where we dig into lessons learned from building incredible companies. The effects of those conversations tend to compound over time and that’s a flywheel I’m always happy to help turn.

Occasionally, I get asked to share my thoughts on other platforms - some of which can be found here:

giving back

In addition to my consulting work, I’ve been honored to serve some fantastic organizations that align with my values in entrepreneurship, growth, and community.

Beyond the Work

I live in Tulsa with my wife who continues to inspire me and we've been blessed with two wonderful kids. When I’m not working, you’ll probably find me exploring new hiking trails, golfing (or at least fantasizing about golfing), or pulling my kids around on my bike.

Let’s Talk

If you're exploring growth or preparing for what’s next, I’d love to hear your story and see how I can help.